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Where2getit Pleased To Announce XML RPC Locator Service

The Electrolux Group Happy To Be Using Flexible Solution

WHEELING, Illinois, November 14, 2003 - Where2getit, premier provider of location-based marketing services has added XML RPC to their list of Locator Solutions. The XML RPC web service protocol provides better website integration for their clients locators thanks to increased flexibility. This flexibility can be demonstrated by the fact that the clients making changes to their entire website design, or the design of Locator pages specifically, can do so with little or no involvement from outside sources. With XML RPC clients have access to the tools allowing them control over their own locator services.

The Electrolux Group, parent company to such well-known brands as Eureka and Frigidaire, uses the where2getit Locator to direct their customers to the various Cleaning, Cooking, Dishwashing, and Refrigeration products in their area. Tom Kauffman, Web Integration Developer for Electrolux/Eureka, was pleased to deliver this new solution to his website team in-house. “The XML RPC Locator provides a powerful, industry-standard way to access the locator data as a service.” he said. “Where2getit’s technical support was great, and we were able to quickly put together a test in both Java and Microsoft environments.”

“XML RPC will dramatically change the face of our location-based marketing solutions,” said Manish Patel, President and CEO of where2getit. “By integrating this protocol into our Locator technology, we make it easier for location data to be transmitted, processed, and returned, no matter how our clients use and display the information.”

To learn more about the value of XML RPC, contact where2getit or visit http://www.xmlrpc.com.

About Electrolux

The Electrolux Group is the world’s largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chainsaws, lawn mowers, and garden tractors. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use sold under famous brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka and Husqvarna. In 2002, Electrolux had sales of SEK 133.2 billion and 82,000 employees.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com