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TrueServ Brands Go Live with Where2GetIt’s Web Locator

With approximately 6,100 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace, Induserve Supply and Commercial Sales, Where2GetIt is helping customers find the best place to go in their area.

The True Value Brand, operating worldwide, has been a leader in the hardware industry since 1948. With its broad and deep product selection and helpful customer service, True Value is a trusted resource for do-it-yourselfers in big cities and small towns alike.

The decision to place the store locator on the top center of the True Value home page is testament to the importance of location based information.

In addition to the branded locator with interactive maps and directions, the results allow people to view bargains of the month offered by certain locations as well as view micro-sites maintained by the local retailer. This kind of local promotion is the key to driving more customers to the store.

One of the most frequently asked customer service questions is where to find the nearest location. But sometimes people are will to go a little further if they know they will find what they are looking for. By making the answer to this question easier, customers obtain consistent and accurate information in a self service format that is quick and precise.

About TruServ Corporation

TruServ Corporation, headquartered in Chicago, is one of the world’s largest member-owned wholesale hardware cooperatives with $2 billion in annual revenue. The TruServ cooperative includes approximately 6,100 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace, Induserve Supply and Commercial Sales. Additional information on TruServ and its retail identities is available at http://www.truserv.com.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com