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Consumers Can Now Buy Online or Locally at RCA.com

Where2getit, the premier provider of location-based marketing services displays their growth, not only as a company, but also in their ability to provide valuable locator technology to one of the most well known brands in America. There are now more than 123 million people using broadband According to Neilson/Net Ratings. For the first half of 2004, online ad spending totaled $4.6 billion, which is an increase of 39.7% from the prior year.

What does all this mean?

1. Web users will be more inclined to spend time online as they move away from dial up.

2. Ecommerce is getting stronger as companies start to commit resources to such projects.

3. Online advertising is growing because the advertiser can monitor conversion rates.

And it’s all leading to comparison shopping. All the major search engines have launched some sort of comparison shopping solution. This means ecommerce is working.

RCA now allows their customers to find where to buy both online and locator with Where2GetIt’s Web Locator and Product Locator. We not only show consumers where to buy their products locally but we also include where to buy online - through etailers.

Customers can find a dealer by entering their zipcode just like other locators. But we return a list of etailer links along with local store information. The consumer can either click right into the product page on the etailer’s website to make the purchase or get an interactive map and driving directions to the local store.

All of this usage is tracked and can be monitored in the Location Manager. RCA can see exactly where people are looking for a place to buy, and can also see how many actual dollars they are referring to each etailer. They can see which products each etailer carries, and how many times people clicked through to their site. Now location based information can include where to buy online as well as offline.

About RCA

With its flagship RCA and GE brand names, Thomson manufactures and markets color TV sets, VCRs, digital satellite decoders, DVD players, camcorders, home audio systems, telephones, and a myriad of accessories.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com