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Eureka Adds Ability for Consumers to Buy Online

Eureka is one of the leading brands of floor products in North America, now known as Electrolux Home Care Products North America. With the help of Where2GetIt, Eureka now can show consumers where to buy their products both locally and online.

Reports from Forrester, Dieringer Research Group and comScore confirm that consumers are doing more research online and 39% of those consumers end up buying locally. The locator is a very important part of the marketing lifecycle, making it easy for people to find where to buy locally. But now people are also making the choice to buy online once they have completed their research. For Brands that may not sell online, the answer is to bring links in from channel partners that do sell their products online.

A person researching online signals a greater involvement with the Internet, and that person is a good candidate for online marketing pitches. Marketers today have the opportunity to reach these buyers with a relevant message, at the appropriate time, and show them where to purchase online and offline.

Today, 95 million Americans buy online, and 115 million use the Internet to “shop and browse” products. According to Dieringer Research Group, consumers who researched and compared products online drove $180.7 billion in offline spending, compared to $106.5 billion in online spending. That means if marketers have successfully driven qualified buyers to their product pages, they also need to make it easy for people to buy online and offline.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com