Vent-A-Hood, the oldest residential range hood manufacturer in the United States, has been in business since 1937. The successful manufacturer is in the middle of a 50,000-square-foot expansion of its Richardson, Texas, headquarters, and wanted a new and improved website to match.
To address an increasingly sophisticated and Internet-savvy customer base, Vent-A-Hood has revamped its website as an E-commerce tool and added the Where2GetIt locator. The new website caters to consumers with features such as an interactive product selector and a user-friendly search function, allowing a customer to determine which model and color is right for their home. Customers are increasingly sophisticated. They are doing a lot more homework before they buy. The objective is to insure that when they go to an appliance or kitchen dealer they can make a more informed decision.
To drive consumers to the new website, Vent-A-Hood’s 2005 advertising campaign does not list a telephone number for contact, only the website address. Once the consumer has determined which product fits their needs, they can easily find local dealers in their area. Vent-A-Hood also displays the master distributor next to each dealer in the result page and invites consumers to call or email the Master Distributor with any questions.
Vent-A-Hood has an amazing history and continues to innovate today. It was the first manufacturer of home cooking ventilation and range hoods. The first range hoods were manufactured in a house with a dirt floor in Dallas, and then sold door-to-door. The owners would literally go out and make a sale, then return to the shop to make the hood for the customer. The primary ingredient in the success of kitchen exhaust hoods is Vent-A-Hood’s uniquely designed, fire safe, Magic Lung blower system. Throughout the years, hoods have been improved, but the original concept is central to the design and remains unequalled in the field of ventilation.
You can visit Vent-A-Hood by going to http://www.ventahood.com.
About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com
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