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Upcoming Events and Conferences

In today’s world, attending conferences and trade shows is not an option. Whether it’s figuring out web analytics, managing the online-offline marketing challenge or engaging the customers you already have, attending conferences can help. Meet with experts in the field, learn what other companies are doing to grow their business, and network with your peers.

Here are a few upcoming events that touch on the challenges marketers are facing today.

Emetrics Summit 2005: Web Analytics Conference
June 1 - 3, 2005
Santa Barbara, CA

Venue: Four Seasons Hotel
website: http://www.emetrics.org/summit605/index.html

The Emetrics Summit is a private forum where attendees will be identifying, discussing and determining the answers to critical questions:

Are there standard definitions of Web metrics?
Can we specify benchmarks for Web success?
What metrics can justify Web-based projects?
How do you confirm the most valuable customers?
How do you calculate the ROI of personalization?
How do you calculate the value of Web intelligence?
This conference will sell out quickly so sign up early.

Who will be attending this conference?

Managers who wish to determine the value of their Web efforts. Executives who need to measure the results of their Web decisions. Business leaders who demand clear indicators of progress. Marketers with a vested interest in matching their Internet activities to their unique business goals. And anybody who craves accountability.

Internet Retailer 2005: Unleashing the Retail Power of the Web
June 7 & 8, 2005
Chicago, IL

Venue: Hyatt Regency website: http://www.internetretailer.com/IR2005/index.htm

Forrester Research predicts online sales will account for 13% of all sales in 2010, when web-based retail sales will amount to $160 billion-double today’s level. Furthermore, the in-store sales that are attributable to retail web sites are about double online revenue those site contribute, according to Jupiter Research.

With those kinds of numbers, it’s obvious that consumers have woven the Internet into the fabric of their shopping behavior. Any retailer expecting to remain competitive must have a first-class web presence, delivering excellence in all areas of operations: presentation, product selection, order fulfillment, customer service, cross-channel inventory and marketing. In addition, successful retailers must integrate the web into their stores to create a better store shopping experience.

AD:TECH - The Digital Marketing Conference for Today’s Marketing Leaders!
July 11 & 12, 2005
Chicago, IL

Venue: Sheraton Hotel website: http://www.ad-tech.com/default.asp

The Age of Engagement

Mass marketing is passe. It’s harder and harder to engage with prospects and maintain connections with current customers. Attendees come to hear thought leaders address this evolving marketing landscape and learn their point of view on the “age of engagement” - find out what they’re doing and how you can apply their ideas to your business.

AD:TECH’s Conference and Expo captures the insights, tools and techniques that today’s business and marketing leaders need to profit from these transitional times.

Brand Leaders Share Experiences

Industry icons, entrepreneurs and brand experts will share their thoughts and experiences on this important and evolving topic.

Current Issues to be Addressed Include:

Trends, Datapoints, Consumer Insights
Blocking and Tackling: The Gritty Data Details
Strategic Roadmaps, Plans and Checklists
Case Studies of Integrated Programs
AD:TECH provides valuable networking opportunities. Social gatherings, industry dinners and the ever-present spillover of hallway conversations provide informal access to key contacts and “insider” opinions.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com