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Find Where to Buy Specific Products with Carhartt

Real workers don’t leave home without first donning their Carhartts. Founded in 1889, the clothing manufacturer offers a line of rugged overalls, flame- resistant work wear, outerwear, sweatshirts, sportswear, and work pants favored by farmers and blue-collar workers.

Teens and young adults, however, have adopted Carhartt clothes as streetwear; its clothes have shown up in such popular movies as The Perfect Storm and The Horse Whisperer. The family of founder Hamilton Carhartt owns the firm.

In an effort to help make it easy to find where to buy their products locally, Carhartt gives their customers two ways to search.

When you visit their site they make it very easy to find the store locator. Many people visit the site to simply find where to buy. So when they search by zipcode or full address, they can see a list of retailers in their area. They can also generate turn- by-turn directions to the store of their choice.

But many people are doing research first to find that perfect item. So when you visit a specific product page, you can choose the color and size and then click on where to buy. This passes the information along to the locator search page. The item you are searching for is displayed on the top of the page. The results are typically different than if you just searched for any retailer.

This product locator not only personalizes the experience for the consumer, it elevates the locator to another level. The high touch customer service tool is bound to reflect well on the consumer and ultimately help Carhartt sell more.

Allowing people to refine their inquiry by either category or all the way down to SKU level is a logical next step in the evolution of local search.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com