News via RSS

New Marketing Strategy Helps Brand Name Manufacturers Show Their Consumers Where to Buy Online and Locally

Before consumers pull out their wallets to buy, they’re doing more and more research online. Brand Name Manufacturers are capitalizing on a new marketing strategy that helps them control this buying process and deliver more sales both online and locally. How are they doing it?

Brand Name Manufacturers now have a new marketing strategy available to them. For years, they have been using store locators to help people find where to buy locally. If they sell their products through mass merchants or other online retailers, they may also place links directing people to the home page of these “E-Tailers”. The problem with this marketing strategy is that it requires the consumer to search for the product all over again. And when they do that, they also see every competitive product available, assuming they even find the product they are looking for.

So the manufacturer succeeded in getting a prospects attention, drove them to their website and even got them to find the perfect product. But then they lost control by sending them to other websites, essentially hoping they find what they are looking for.

The latest marketing strategy for Brand Name Manufacturers is to control the buying process by showing consumers where to buy specific products either online or locally.

Here’s how the process works:

1. The consumer notices an ad for the perfect monitor and visits the manufacturer’s website. This is obviously the most difficult and expensive part of the process for any manufacturer.

2. When the consumer goes to the product page, they can easily search for a place to buy this specific product by entering their zipcode.

3. The search results include where to buy this specific product either online or locally.

4. The online merchant results can include the current price and availability. When the consumer clicks on any of the individual E-Tailer links, they go directly to the matching product page on the E-Tailer’s website. So they do not have to search for the product all over again. They can click back and forth to decide which E-Tailer they want to buy from based on different offers and buying preferences.

5. If the consumer decides they want to buy the product locally, they can easily see all the dealers in their area. Each location is displayed on a private label interactive map and you can even generate driving directions to the location of your choice.

6. Notice in the example that the consumer can even text message the store information to their cell phone, PDA or email client.

7. This marketing strategy not only helps the brand name manufacturer control the buying process, it also gives them detailed analytics. Not only do they see what consumers are searching for, they can see which products their channel partners are carrying.

To learn more about how this new marketing strategy helps brand name manufacturers show their consumers where to buy online or locally please call 888-377-2767. Make sure you also download the new special report “How to Make it Easy to Find Where to Buy”.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com