Viewsonic Helps Consumers Find Where to Buy Locally or Buy On-Line

Customer Success Story

Company: Viewsonic
Headquarters: Walnut, CA
Website: http://www.viewsonic.com

Brand name manufacturers often struggle with helping their customers find the best place to buy their products. Viewsonic is doing a very good job at showing consumers where to buy their products both locally and online. It’s a typical process:

1. The consumer is doing research online
2. The consumer wants to find where to buy

Viewsonic includes two buttons on their product pages. Find it Locally and Buy On-Line are easy to see even though there is quite a lot of information about each specific product.

If the consumer wants to find where to buy locally, they can easily find the closest retailer or reseller by typing in their postal code for the United States or Canada. The default radius is set to 20 miles. The consumer can also choose a specific type of reseller to help narrow their search. So if they need an audio video reseller instead of a mass merchant or government reseller, they can easily find the best place to go. They can also generate turn by turn directions to the location of choice.

When you click the buy on-line button, a list of e-tailer’s that have the specific product in stock is displayed. The key here is to understand how Viewsonic is controlling the buying process by driving consumers directly to product pages within their online channel partner’s websites.

In addition to making the buying process easier for the consumer there is another benefit to the manufacturer. The e-tailer locator includes the ability to monitor exactly how many dollars the manufacturer is referring to each online retailer. And they can see which products each e-tailer has in stock. In addition to the e-tailer locator reports, Viewsonic can also monitor where people are searching for a local place to buy. They can see exactly how many searches are being done within any date range and sort the information by zip code, city, state or time of day.

Controlling the buying process and monitoring the traffic in this way can help any manufacturer sell more online and offline.

About Where2GetIt:
Since 1997 Where2GetIt has helped customers locate products and services, online and locally. The company offers comprehensive Web-based product locators for manufacturers, both online and locally, as well as Web- and mobile-based business locators for, retail stores, restaurants and agencies. Where2GetIt serves more than 550 brands worldwide. Headquartered in Anaheim, Calif., the company also has offices in the greater Chicago area. For more information, visit www.where2getit.com