Where 2 Get It Extends Its Leadership in Local Search for National Brands with Mixpo Partnership

Adding Video Search Engine Optimization to Search Locator’s Local Landing Pages Will Help National Brands Get Found Locally In Search Engine Organic Results.

Where 2 Get It, Inc., a leading provider of location-based services that drive consumers into local businesses and find where to buy products online, today announced a strategic partnership with Mixpo, an online video advertising provider, that will allow Where 2 Get It’s national brand clients to leverage one of the fastest-growing Internet search trends: video search engine optimization (SEO).

Mixpo, specialists in localizing video through a pioneering online video advertising platform, will enable Where 2 Get It’s client businesses to easily and affordably create, deploy, and optimize online video advertisements for SEO. Videos have proven to drive measurable results and fuel more effective marketing campaigns, which Where 2 Get It will offer to clients purchasing its Search Locator solution. The platform provides the ability to drive direct response and measure click-through and other activity happening within the video itself.

In a typical use of the service, video produced by a Where 2 Get It client would be featured on a local landing page and would be optimized for search, with the video helping to drive conversions. The video could further be customized to provide a location tag directing consumers to a specific local business location. Mixpo’s flexible platform enables creative video development, allowing companies to add content such as photos or pre-existing video from a TV or Web commercial.

For example, see how Office Depot, Inc. leveraged b-roll footage to create a video with voice over and call to action links and added it to their local landing pages. http://locations.where2getit.com/officedepot/CA/ALHAMBRA/alhambra.html

“We look forward to working with Where 2 Get It to enhance the effectiveness of their local search engine optimization solutions by leveraging the power of online video advertisements,” said Anupam Gupta, president & CEO, Mixpo. “The Mixpo video ad platform is focused on driving direct response for locally focused businesses and we believe this fits in very well with Where 2 Get It’s emphasis on addressing local marketplaces.”

“Where 2 Get It’s local landing pages have seen triple digit percentage increases month over month, with over 90 percent being unique visitors,” said Manish Patel, Where 2 Get It’s founder and CEO.
“Video advertising is clearly becoming a tsunami force in Internet advertising. Combined with our innovative and conversion oriented approach with Search Locator, Mixpo enhances our strong leadership in local search for national brands,” added Patel.

In related news, Where 2 Get It was honored as a finalist in the first annual SES Awards, presented at the Search Engine Strategies (SES) conference in San Jose recently. The Where 2 Get It Search Locator, which incorporates paid search, local submission and organic search, was noted in the category of “Most Innovative Use of Search Engine Optimization.”

About Mixpo

Mixpo is an online video advertising company dedicated to providing easy and effective services for the local small and medium-size business (SMB) market. Through its pioneering online video advertising platform, the company enables interactive directories and agencies, local search resellers, and local publishers to easily and affordably create, deploy, and optimize online video ads that drive measurable results and fuel more effective marketing campaigns for their clients. The company’s turnkey Mixpo-To-Go online video advertising products give partners the flexibility to easily integrate the entire Mixpo platform and offer it directly to their customers on a white label basis. www.mixpo.com

Where 2 Get It

Since 1997, Where 2 Get It, Inc.’s location based services have helped consumers find products and services, online and locally. The company offers comprehensive Web-based dealer locator and product locator technology for manufacturers, as well as Web- and mobile-based store locator and zip code locator technology for retail stores and restaurants. Where 2 Get It also offers local search services including search engine marketing (SEM), search engine optimization (SEO) and local submission. Where 2 Get It has more than 550 clients worldwide including Bostich, Columbia Sportswear Company, Hoover, Lane Furniture, Office Depot, Inc., Outback Steakhouse, Rockport, Seiko, Sony and Viewsonic. The company was recently named a California Top 100 Diversity Owned Business by DiversityBusiness.com.